As customers expand their palates and drink through whiskey and tequila, they will inevitably seek new categories to explore. Makers of premium rum are betting on, as are producers of mezcal.
Mezcal is made from a blend of many agaves. This is unlike tequila, which is produced only from blue agave. Mezcal also tends to be smokier and sweeter that the other white Mexican spirit, and comes from a different area of Mexico (Oaxaca) than tequila (mostly in Jalisco).
Customers today have a taste for products that are unusual, authentic and of high quality. This is likely how many will first try mezcal. And for these adventurous drinkers, the smoky, spicy spirit also makes for some interesting food pairings.